Hello, my dear faithful reader, apologies for the progressively muted Reverie blog over the past months. The exciting news is, I’ve been busily and enjoyably cranking up a new business. Still related to jewellery and fashion though in a different and far more coherent direction. From the myriad of passionate sharing on trivialities such as fragrance, lingerie, design and fashion, I clearly have an unabashed, unwavering and life-long affair with all things beautiful. Take a massive dose of that loving, blend it stylishly with some net-a-portering and yoox-ing, and lo and behold, comes JOOIX.COM. Why JOOIX (pronounced as joo-eks)? ‘Joie de vivre’ or joy of living or pleasures is the inspiration behind the brand name. What to expect from jooix.com? Check out our holding page; google us. Hint: emerging global brands and established brands that are oh so rare and precious…
